TikTok Launches AI-Powered Symphony Creative Studios for Global Advertisers

TikTok has rolled out its generative AI video creation platform, Symphony Creative Studios, to advertisers worldwide. The new tool, aimed at boosting the app’s advertising revenue, helps businesses, creators, and agencies automate content creation with the assistance of a virtual assistant.

Unveiled earlier this year at TikTok World Product Summit, Symphony allows users to easily customize and produce high-quality, engaging video content tailored to their brands. The launch is part of TikTok’s ongoing efforts to enhance its advertising services by integrating AI tools that streamline content production for businesses.

Symphony Creative Studios is designed to simplify the content creation process, making it easier for advertisers to create engaging campaigns that resonate with TikTok’s global audience.