Starbucks Explores Strategic Partnerships for China Operations Amid Slowing Demand
Starbucks (SBUX.O) is considering strategic partnerships for its operations in China, the company confirmed on Thursday. This move follows reports that Starbucks may sell a stake in its Chinese business to a local partner.
Facing a slowdown in demand for its beverages in major markets such as the U.S. and China, the Seattle-based coffee chain is focusing on revamping its U.S. stores while seeking to strengthen its position in China. Brian Niccol, the company’s new CEO, highlighted last month that Starbucks is working to better understand its Chinese operations as part of its broader strategy to adapt to changing consumer preferences.
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