Kosas Launches Clean Beauty in Saudi Arabia

DUBAI, Nov 23 — Kosas, the clean beauty brand known for its skin-focused makeup products, has officially launched in Saudi Arabia. The brand, founded by Sheena Zadeh, is now available at Sephora Middle East, offering a range of skincare-infused cosmetics that prioritize nourishing ingredients.

Zadeh, who has built Kosas with a mission to create high-performance beauty products with a focus on skin health, expressed excitement about the brand’s entry into the Saudi market. “Saudi Arabia is such a vibrant, emerging market with a rich beauty culture,” she told Arab News. “Over the years, I’ve seen a growing demand from the Middle East for clean, high-performance beauty products. Saudi Arabia is at the forefront of this trend.”

Kosas’ products are designed to combine the benefits of skincare with makeup, providing both beauty and skin nourishment. The brand’s entry into Saudi Arabia marks a significant step in expanding its global presence and meeting the increasing demand for clean beauty products in the Middle East.

With Saudi Arabia’s beauty industry flourishing and consumers becoming more conscious of ingredient transparency and skincare benefits, Kosas is well-positioned to make an impact in this rapidly growing market.