Azza Fahmy’s Jewelry Collection Builds Strong Connection with Saudi Arabia

DUBAI, November 22, 2024 – Renowned Egyptian jewelry designer Azza Fahmy, famous for her unique pieces that blend cultural stories with modern design, has established a deep connection with Saudi Arabia. Her signature gold-and-silver creations, which have long been adored by Egypt’s elite, including the late actress Soad Hosny and actress Yousra, have also attracted international A-list celebrities like Julia Roberts, Naomi Watts, and Rihanna.

Fahmy’s jewelry, admired for its fusion of tradition and contemporary style, has gained a strong following in Saudi Arabia, leading to the opening of a flagship store in Riyadh. This new store marks a significant milestone for the brand, which has cultivated relationships with Saudi clients over the years through online platforms, exhibitions, and pop-ups.

Fatma Ghaly, Fahmy’s daughter and CEO, emphasized the importance of these connections: “The opening of our Riyadh store is the result of years of nurturing meaningful relationships with our Saudi clientele and meeting the growing demand for our jewelry.”

With the new flagship store, Azza Fahmy’s designs continue to resonate with those who seek both elegance and meaning in their jewelry choices.